Avid watchers of SBS may have seen our new ad, launched early in September, encouraging all members of our community to take part in Surf Life Saving. It showcases the diversity of Surf Life Saving as an organisation, as well as the many Australians who enjoy the beach.
At Surf Life Saving Australia, we are proud that this ad was the result of Surf Lifesaving Australia winning the SBS’s Media Diversity Works Challenge.This competition provides $1 million in funding for advertising, which has been an exceptional opportunity to spread Surf Life Savings water safetymessage to Australia which will help to keep our beaches safer for all.
You’ll notice that the concept draws attention to the indiscriminate nature of the ocean regardless of colour, background, religious beliefs, sexual orientation or cultural differences, and promotes SLS as equally indiscriminate and all inclusive. The call to action is simple: Join.
For approximately 65,000 kids across Australia, Sunday mornings mean a trip to the beach to train in Surf Lifesaving and water safety. And now, you can catch their story on TV! Celebrating the diversity of Australia’s Surf Lifesaving culture and the dedication of families committed to their local SLSC a new 13-episode series ‘Nippers’, examines this iconic Australian tradition.
Nippers, premiering on ABC ME, follows the stories of a few of our budding Surf Lifesavers and their families. Each episode, you’ll meet 3 kids from South Maroubra Nippers. The Nippers are all unique, with different interests, family backgrounds and aspirations. The thing that connects them all is their passion and enthusiasm for saving lives at the beach.
Nippers shows us what it means to these teenagers to compete, learn, strive to perform and care for the local community.
Stream all 13 episodes of Nippers on ABC Me.
The generous support of our donors, like you, means that Australia’s beaches remain protected and supported, all season long. With increased visitors to the beach, and more patrols required for the long summer days, we need even more support than ever before.
This summer with pro bono media support we will re-launch our Be a Life Saver campaign to help find even more people like you to help keep our beaches safe. Please keep an eye out for it, and share with family, friends and your community.
Saving lives is a worthy cause. Thank you for being such a generous supporter, and for helping to keep our beaches and waterways safe.