Surf Life Saving Australia (SLSA) partnered with Havaianas to launch Thongs2SaveLives – a national initiative on the first day of summer to raise funds for Surf Life Saving in Australia. Participants were invited
to wear their thongs on Friday 1st December and donate to support Surf Life Saving. In addition to this Havaianas supported the event by donating $1 from every pair of Havaianas purchased online and from selected retailers from 24th November to 1st December.
Launching the new initiative Melissa King, Chief Executive at SLSA said:
"WE ARE EXCITED TO LAUNCH THONGS2SAVELIVES IN PARTNERSHIP WITH HAVAIANAS AS A FUN DAY FOR THE COMMUNITY TO ACTIVELY SHOW THEIR SUPPORT AND DONATE
TO HELP US KEEP THE BEACH AND COMMUNITY SAFE THIS SUMMER."
“It costs an average of $86,000 to put a patrol on the beach each season. That includes vital equipment and resources required to support our surf lifesavers to save lives. Your generous support makes all the difference.”
The event was part of our broader fundraising initiative Be a Life Saver, which runs until the end of February.
Surf Life Saving Australia (SLSA) has issued urgent warnings to all beachgoers to be beach safe and know the facts about the number one cause of coastal drowning deaths, asking all members of the public:
"PLEASE DON’T RISK THE RIP."
While the campaign’s primary objective is to ask beachgoers to not to risk a rip current, SLSA are asking swimmers to learn what to do if they find themselves caught in a rip current. One in four Australians aged between 16-69 have been caught in a rip current unintentionally at least once in their lives. Rip currents claim an average of 19 lives each year. Surf Life Saving Australia has been working tirelessly with media organisations around Australia to promote awareness for the summer season, including an excellent interactive guide on how to spot a rip current.
Ahead of the summer season Surf Life Saving Australia (SLSA) released drowning data for the 2016-17 season, sadly revealing the third highest recorded year of
coastal drowning deaths in 13 years.
A total of 116 coastal drowning deaths were recorded, nine per cent reduction on the previous year, with men representing an alarming 83 percent of the recorded fatalities.
“These findings show that there is still work to be done in driving a national agenda on water safety education, and in promoting safe practises such as swimming between the red and yellow flags and wearing a life jacket. With government, community, business and water safety agencies working together, we can make a difference,” said Graham Ford AM, President of SLSA.
"SURF LIFE SAVING AUSTRALIA REMAINS COMMITTED TO ITS VISION OF ZERO PREVENTABLE DEATHS IN AUSTRALIAN WATERS."
Awareness campaigns, education programs, joint Federal Government initiatives and community-driven activities are crucial Surf Life Saving initiatives for the reduction of coastal drowning deaths.